Theo is a mock up re-branding project for the existing brand, Theo Chocolate. The process for this project started with creating a typographic logo from an antique font, Three-Line Nonpareil Arboret, No. 2. After doing so, I created a pattern using different ornaments to communicate the organic ingredients used in the chocolate. To push the idea further, I decided to make different packaging designs for the Classic, Orange, Raspberry, and cherry flavored chocolate. I created the visuals of the fruit with water color and then scanned them into illustrator to make them vector. In the end, I wanted to photograph the chocolate with a model and environment, as well as mock ups of what the mobile, web, and print ads might look like. There are two stop motion videos created for Instagram and You Tube ads in the video section of my website.  

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